Always dreamed of owning a Gold Coast beachfront apartment but missing a few zeroes in your bank account? Now you can have your luxury holiday home (and eat it too)—for a fraction of the cost.
The Gold Coast is famous for two things: golden sand and golden price tags. But now, thanks to a smart new model called Second Home, you can live the high life in a $3.5 million beachfront real estate apartment—for just $500,000.
There’s a catch, of course. You’ll be co-owning with seven other investors. But before you roll your eyes, think of it like a boat syndicate—without the seasickness. You get 6 weeks a year in a fully managed, luxury holiday pad with your name on the title, and a share in any future price growth.
“This isn’t a hotel or an Airbnb. It’s your second home,” says co-founder John Russell.
The Russells, Brisbane locals and co-ownership pioneers in the Australia real estate market, are bringing their successful overseas model—already selling shares in dreamy villas in Italy and New Zealand—back home to Queensland.
Co-Ownership: Smart or Sketchy?
Sure, it’s not quite the same as sole ownership. You’ll need to be okay with sharing control, planning your holiday weeks in advance, and hoping everyone plays nice. Plus, the property’s still under construction, so there's always the risk of delays.
But for $500K, it’s a compelling way to enter a market where the median apartment price in Main Beach just hit $1.458M—up 91% in five years, according to PropTrack. That’s serious growth in Australia real estate.
If that kind of capital growth continues, co-owners could end up with more than just memories and tan lines.
It’s Not Just the Gold Coast
Second Home isn’t the only game in town. Melbourne startup Paradoor is also selling real estate co-ownership shares, including in properties from The Block 2024. With shares starting at $350K for 44 nights a year, the model is picking up serious steam.
Plus, if you’re feeling international, there are still shares available in a Tuscan villa and a Queenstown apartment—with a bonus Land Rover and six e-bikes, no less.
Final Thoughts
Co-ownership isn’t for everyone—but if you’ve got the cash, the flexibility, and the dream of sipping wine on a Gold Coast balcony, it might just be your golden ticket into luxury real estate.
Whether you’re looking to diversify your investment portfolio, or you simply want a smarter entry into the Australia real estate market, models like Second Home are opening doors (and views) once reserved for the ultra-rich.
Soure: realestate.com.au, 2025. How to buy beachfront luxury on the Gold Coast for $500k
